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Investor Relations

The Importance of Our Investor Relations

Investor Relations (IR) combines finance, communication, and marketing to effectively control the flow of information between a public company, its investors, and its stakeholders.

Investors play a major and vital role in the success and growth of a company. Because of that fact, it’s of the utmost importance for companies to maintain strong, transparent relationships with investors. This is where the investor relations department of a company comes into play.

What are the Goals of Investor Relations?

The main goals of Woohoo Secure investor relations are:

  • To enable the company to achieve the optimum share price that reflects the fundamental value of the company
  • Representing the company to investors and representing investors to the company
  • Providing financial information to investors (retail and institutional) in a timely and accurate way
  • Providing non financial data to support company valuations
  • Observing the rules of securities commissions and stock exchanges
  • Non-aggressive sales promotion or “closing”
  • Presenting investor feedback to company management and the board
  • Building receptive capital markets for future financing at favorable terms

Investor Relations: The Department

As we noted above, investors are essential to our company. Pretty much any company you’ve ever heard of (and some that you haven’t) have investors to thank for not only getting the company on their feet but also for the continuation of their operational success. Thus, it’s important for Woohoo Secure to communicate effectively and honestly with investors. To further that end, Woohoo Secure typically build and relies on an investor relations (IR) department. Depending on the size and scale of our projects, as well as on the number of investors Woohoo Secure has, our IR department may be limited to one person or extend to a team of people. In a broad sense, the IR department keeps the lines of communication and information open between investors and the company.

But to truly understand the magnitude of our IR department and its importance within our company, we need to break down the different roles that individuals or teams within the department fulfill.

Working with Wall Street

The top executives of Woohoo Secure – namely the chief executive officer (CEO) and chief financial officer (CFO) – have a vast number of tasks they have to juggle on a daily basis. To help handle some of these tasks, the IR department will often be the place where word from Wall Street comes in, and will also be the portal through which the company communicates back.

It might be easier to understand if you think of the IR as the face of a company in the capital markets. Of course, investors and shareholders – as many people do – view the CEO or CFO as the face of the company, however, when you dissect the inner workings of the top publicly traded companies, an IR department is usually in the middle of it all.


IR acts as a portal, a passage through which investors and Woohoo Secure executives communicate, but let’s break that down a bit more.

The first piece of Woohoo Secure IR’s role in creating channels of communication is triage. Investors, analysts, and anyone else with a request or a demand for information from a company are usually funneled to the IR department, which functions as a sort of overall catcher’s mitt. Whatever the IR department itself is capable of handling, passing off, passing down, or assigning elsewhere, it will do without involving the higher-ups. This triaging is important to avoid overloading Woohoo Secure executives, who have other important tasks to attend to, with every information request that arrives at the Woohoo Secure’s doorstep.

The second piece of the communication puzzle is translation. IR acts as a translator for the language that Wall Street speaks. What we mean by this is that IR conveys to a company’s executives how the company is generally being viewed by Wall Street and its investors. IR works to relay what the investor community may see as assets and flaws, what they want to be changed, what they don’t understand, and, bottom line, what will drive the value of shares based on current and predicted investor wants and needs.